![]() We love hearing from authors and collaborating to help you sell well. Contact us if you have questions, and keep us in the loop with new releases and upcoming promotions. Attend conferences, meet the retailer representatives, and form a relationship. Learn about each retailer and the opportunities they can offer you. Pulling titles in and out of a retailer will only frustrate readers and hurt your sales, forcing you to essentially start over when you relist them. Growing a customer base at a retailer takes time and dedication. Create a distribution plan, and stick with it.After you know that, you have a way to target them.” Take time to figure out what each retailer offers a reader and why someone might buy a book from one store over another. ![]() Rather, have individual posts where you can target by device-user, operating system, by country, etc. Don’t do a boosted Facebook post with all of the retailers listed in a row. “Try to customize your interaction with readers by retailer. Cristin Harber made a concerted effort to build her Kobo sales last year, and saw her sales double. Invest time and marketing budget into targeting each retailer specifically.You can also price differently for each market Canada and Australia, for example, are not as price-sensitive as the US and the UK, so you can try higher or lower prices per country to find your sweet spot. For example, it looks very awkward and unprofessional for a customer in Canada, Kobo’s home turf and our largest market, to see a book at the auto-converted price of $5.06 CAD, instead of $4.99. 99 for all English-language countries to the nearest. Some specific advice: round to the nearest. Since Kobo is so globally focused, you should take advantage of our manual price conversion tool for all of your eBooks, instead of relying on an automatic price conversion (find this in Step 4 of the dashboard – “Set the Price”). Experimenting with a higher price point opens up discounting opportunities for appealing temporary price drops. Use metadata fields like “Series Name” and “Volume Number” accurately to improve your searchability on Īs a broad benchmark, the majority of our successful indie authors price full-length novels between $3.99-$5.99 USD. Ask your editor to review your synopsis this all-important content needs to be catchy and error-free. For example, opt for “Mystery & Suspense, Thrillers” instead of the broad “Fiction & Literature”. Pick accurate and specific categories for your eBook to achieve a high ranking – we let you choose three per book. Use the exact same “Series Name” and correct series number to help our system drive sales across your series (if you don’t, we can’t automatically link them on ). ![]() Think about the cover’s thumbnail version – can you still read the title and author name? Keep the font large and other elements simple.Įnter accurate and consistent information in each field when you upload your books. You absolutely must hire a professional editor and cover designer in order to stand out among the 5 million+ eBooks available on Kobo. Unlike other retailers, Kobo doesn’t sell other products we focus on helping readers discover the best eBooks from our library of 5 million titles, and read on one of our dedicated Kobo eReaders or on any device with the free Kobo app. We’re part of Rakuten Kobo Inc., a Toronto-based, Japanese-owned company dedicated completely to eReading. Some other features include the ability to set up pre-orders and a price scheduling tool that helps you set a promo price in advance. It’s a simple four-step process to upload your eBook, then you can track global sales live in the dashboard and get paid in the currency of your choice. Our royalty structure is 70% for books priced $2.99 USD and higher (no price cap), and 45% for books under $2.99. KWL is a free self-publishing platform that helps authors publish their eBooks to Kobo customers in over 190 countries. Why should self-published authors and small publishers distribute directly to Kobo? And how can you grow your global sales? Here are detailed tips on maximizing your potential with the Kobo Writing Life (KWL) platform, featuring advice from some of our current bestselling authors. The name Kobo is an anagram of book.) I asked Christine to tell us how Kobo empowers indie authors to sell their books globally. ![]() (Kobo is a Canadian company which sells e-books and e-readers. Luckily, while I was at the recent IBPA Publishing University in Salt Lake City, I had the chance to meet Christine Munroe, the U.S. A Golden Age of Options, and Difficult Decisionsīy Christine Munroe ( authors have been asking me about distribution for their ebooks, and how to reach more markets. ![]()
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